Some messages deserve more than a broadcast.

With Pepper’s new Landing Pages, sales and marketing teams can place in-app messages in front of customers for important announcements or promotions. A landing page takes over the app when a targeted customer opens it, so your message arrives at the one moment you know they are paying attention: Right before they order.

Here are the most popular use cases we’re already seeing customers already taking advantage of:

Prebooking: Get Orders Committed Before the Rush

A splash page announcing the opening of your holiday order window catches an operator in the exact posture where a pre-book makes sense: sitting down, catalog open, thinking about what they need. Name the deadline, link to the holiday guide, and the accounts who were going to put it off get asked at the one moment they might say yes.

Schedule changes work the same way. Update the page naming the delivery day that moved and the cutoff to hold their slot, and protect your customer's delivery rather than announcing your closure.

Food Shows: Fill the Room, Then Catch the Orders

A food show is an expensive investment, and oftentimes the hardest part is getting accounts to block out the day.

A landing page featured in-app the weeks before reaches your audience while they are already in your app, and only the ones close enough to come. The page carries the date and a link to register, and operators see it while they are already in the app with an order open.

Better yet - couple with broadcast messaging to catch people while they’re browsing other apps, grabbing attention when you most need it.

And you don’t have to lose momentum after the show: A page the following week pointed at show pricing catches the buying the show was meant to produce.

Launch Day: Getting a New Brand of Products in Front of Buyers

A distributor bringing on a new line of products has about a week where the news is actually news, Reps mention it, broadcasts go out, banners sit in the catalog, but a landing page lives in the one place you know your customer is looking. The page goes live the morning the line hits the warehouse, with a photograph and description of the product. A chef opens the app Tuesday, sees it, and is browsing those items in their own catalog before anything goes in the cart.

Targeting is the part that matters. With landing pages, a new catalog can go to everybody, premium proteins go to the steakhouses, and a regional item goes only to the accounts that warehouse serves.

Putting it in Your Workflow

A couple of things worth knowing before you start:

• Multiple pages targeting the same customer stack into a carousel, useful when you plan it and cluttered when you do not
• Customers see each page once, so the essential fact belongs in the headline where they will definitely reach it
• A landing page works because it interrupts your customer’s flow, which means each one you send spends a little of the attention that makes the next one work. 

The distributors getting the most from landing pages are saving the full screen for the announcements that earn it and letting broadcast carry everything routine. Start with whatever you are launching next, and then take a look at what else you have been sending by email and hoping.

Read more about Landing Pages here.