About Us | Pepper

Building the food supply chain of the future

Pepper is the system for distributors' critical business operations. Our technology helps independents compete, scale, and win.

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Our Mission

Distributors achieve more than ever with Pepper

For decades the industry has run on manual, messy processes while technology providers passed them by. Pepper changes that. We power daily workflows across ordering, sales, marketing, and collections, enabling distributors to spend their time where it matters most.

600+

Customers

23%

Basket size increase

200K+

Active users

$50B+

Distributor GMV

OUR APPROACH

Bringing the frontier within reach

When our technology is deployed in the field, distributors see real-world outcomes. They can set better prices and get higher margins. They can find new customers. Their employees can focus on high-value work. Agentic workflows are transforming operations for businesses in areas that were previously written off as impossible to automate.

Our STory

Grounded in building hand-in-hand with customers

Pepper was founded by early Uber Eats team members who saw firsthand the gap between what was technologically possible and the reality in the industry. Since then, the team has expanded to include veterans from top technology companies, like Google, Instacart, Procore, and Samsara, and foodservice veterans who have spent their careers in distribution and are excited about the opportunity ahead. We’re backed by top investors, including Lead Edge, ICONIQ, and Greylock.

Our values

We work hard on hard problems

We're builders who tackle new challenges, operate at the technological frontier, and create systems for a better food supply chain.

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OUR Customers

Distributors across every industry win with Pepper

From broadline to JanSan and seafood to c-store, independent distributors of all stripes rely on Pepper to modernize and grow their operations.

Terranova Coffee Company

Testimonials

What our customers are saying

Explore more customer stories

Jim Lockatell

Seattle Fish Co. & Lombardi Meats, DSR

[Pepper] allows me to be more reactive and quicker than the big guys.

Paul Riley & Jennifer Everetts

Food Supply, Vice Presidents

Customers see this amazing app that really continues to enhance the legitimacy that we now bring to the table.

Phil Newton

Seattle Fish Co. & Lombardi Meats, DSR

I’ve been able to grow one of my accounts by 938% in the last 60 days because of Pepper.

Terreca Wells

Capitol City Produce, Dir. of Special Projects

The [Pepper] app creates another level for our customers to have an even more enhanced and vibrant experience.

Daniel Neely

Brown Foodservice, COO

Nothing we have shown our sales team[...] has gotten the round of applause as our launch of the Pepper app.

Scott Davis

Mr. Greens, COO

I’ve had customers tell me our [Pepper] app is better than some of the broadline apps out there.

Savanna Ronco

Seattle Fish Co., Marketing & Sustainability Mgr.

We were most excited to directly communicate with and put products in front of customers without having to filter through the sales reps[..] we weren't able to do at all without Pepper.

Quan Ngo

Aspire Bakeries, Division VP, Corp. Accounts

I can say we acquired roughly 300 new buyers over the course of the year.

Maria Lasota

McCain Foods, Field Marketing Manager

An 8.5% growth with Frosty Acres in this last year, and a good deal of that can be contributed to Pepper.

James Lincoln

Indiana Packers, Sr. Director Foodservice Sales

This is a game changer[...] [Pepper] has gone above and beyond what I thought it would ever be able to do.

Joseph Dezutti

Seattle Fish Co., Purchasing Manager

I was a customer of Seattle Fish years ago and when I joined, they had adopted Pepper. My first reaction was, "Man, I wish I had this when I was a customer!"

Greg Robertson

Aliant Food Services, Managing Director

[Pepper] has made life easier for us day to day because it's taken some of the pressure off our telesales team. They are seeing that orders are being placed, and they see when customers have ordered new products.

Nicole Diaz

Mr. Greens, Sales Representative

This is a game changer for our sales reps and it makes us more efficient in doing our job.

Evan Geale

HBW Foodservice, Director

Our customers love the ease and functionality of Pepper, compared to our opposition's platform.

Nathan Narayanan

Galipo Food Company, General Manager

Able to browse, able to order, able to interact, able to see your promotions... Pepper brought that all into a singular platform, which made it the right platform for us to embark on.