When it comes to software in the food distribution sector, the importance of an intuitive and efficient User Interface (UI) and User Experience (UX), especially across mobile devices cannot be overstated. Mobile phone usage is trending upwards and accounts for over 60% of daily web traffic. A complex or confusing interface can create barriers, waste time, and ultimately cost businesses money. On the flip side, Forrester Research report states that, "a well-designed user interface could raise ecommerce conversion rates by up to 200%". Pepper understands this all too well, which is why we've committed to creating an industry-leading UI/UX experience across all devices, with a special emphasis on mobile. In this blog post, we'll delve into the design principles and forethought that make the Pepper platform stand out in the market.