Modern, mobile-first storefronts that show up in search, capture new customers, and put your catalog in front of buyers who've never heard of you. Built for distribution, integrated with your Pepper catalog, and yours to keep.

Distributors get new customers in the ways they always have. Sales reps in the field, referrals from operators, trade shows, the occasional Google search that finds them. All of those work, but all of them depend on someone making the connection happen. A website is the only channel that can do that work on its own, while no one is watching it.

The catch is that building and maintaining a website is often expensive and time-consuming. An agency-built distributor website costs five figures and can take months to build. And once it's live, the work isn't over. Most marketing teams are stretched thin already, juggling sales support, trade shows, customer comms, catalog updates, and a long list of other priorities. There's rarely time to refresh the site, build out new pages, or stay on top of search.

A Pepper-built website is designed to fix both sides of that. It launches without the months-long timeline, it's purpose-built for the way distribution works, and it's designed to carry the maintenance load for the team, not add to it.

You know your website needs work, but you just don’t have the time

Running a distribution business doesn't leave a lot of room for website projects. For plenty of distributors, that means a website that hasn't been updated in years, or no website at all. Meanwhile their competitors are showing up first in Google searches and getting cited by AI search engines like ChatGPT and Perplexity. 

The gap between distributors with a working web presence and those without is widening every quarter, and the distributors without one are quietly missing leads they'll never know about.

The cost isn't an ugly site, It's an entire channel of missed inbound. For instance:

• A new restaurant owner Googles "wholesale produce Sarasota" at 9pm and never finds you. 
• An operator lands on your homepage and bounces because it loads slowly or looks outdated. 
• A buying decision gets made before they've ever heard your name. 

Every one of those is a customer your competitor just won without ever picking up the phone.

Pepper-built websites: Demand engine, not a brochure

You have a beautiful app, but no one can find it. Pepper builds the front door that fixes that.

Your storefront connects directly to the Pepper platform you're already using to run your business. The same catalog that powers your ordering app powers your website, with rich product content and imagery, and direct links back into the app. Every page is designed to do one of two things: convert a new buyer or send an existing one into the app. The Pepper app sells to your existing customers. The website finds you new ones. The two work together, and your catalog is the connective tissue between them.

You've already got the product content and the item data. Why not use it to convert leads? Right now your in-app catalog is only working for the customers you have, while A Pepper-built website lets the same content do a second job: helping the buyers who don't know you yet find you, browse your range, and qualify themselves before anyone picks up the phone. 

By the time a prospect calls your sales team, they've already seen what you carry and what you specialize in, so the conversation starts in a different place, and closes faster.

Pepper builds sites for every kind of distribution business, from broadline food to JanSan to specialty operators. The layout, the imagery, and the way the catalog is organized are tuned to how your specific buyers think.

Faster, easier, and yours to keep

If you don't have a website today, we’d love to be the fastest path to having one. If you have a website that isn't earning its keep, it's a clean replacement either way. Pepper's website program is set up to plug into whatever shape your current web presence is in, including no presence at all. The build process is fast, the lift on your end is minimal, and the result is something purpose-built for distribution, not retrofitted from a template originally designed for a different kind of business.

An agency-built distributor website costs five figures and can take months to build. A Pepper-built site can go live in as little as less than a week, and it's purpose-built for the way distribution works. That gap compounds: it's not just a faster launch, it's a faster path to inbound, a faster path to ranking in search, a faster path to seeing whether the demand engine is doing its job.

You can update it yourself. No more emailing an agency every time you want to change a banner, add a page, or update copy. If you can write a doc, you can update your Pepper-built site. Training is included, and the system is built so a busy marketing manager (or for smaller shops, the owner) can make the most common edits without help.

You own everything: your Shopify store, your domain, and your admin credentials. You can edit anything you want at any time. And if you ever leave Pepper, the website stays with you. The site is yours from the day it launches.