A Digital Transformation Stuck in Limbo
Pride of the Morning, a family-owned distributor in Kernersville, North Carolina, had grown from a small egg business into a full-service foodservice supplier. But as the company expanded, its digital tools fell behind. Sales reps had no modern ordering platform, back-office teams were burdened by manual processes, and every past attempt at digital transformation had stalled—slowed by complex ERP integrations, vendor delays, and unclear implementation plans.
“We were skeptical,” said Chad Apple COO. “Others said they could integrate with our ERP, but nobody could tell us how—or how long it would really take.”
To keep pace with customer expectations for digital ordering, transparent pricing, and a modern experience, the team needed:
- A go-live window under 60 days
- A fully branded customer platform
- Clean integration into their FreshByte ERP—without delays, confusion, or extra hires