Pepper vs.
Choco

We know that choosing an eCommerce or order automation provider is an important step for independent distributors. 

Pepper increases order sizes and saves more time for busy sales reps than any other provider in the space.

Here are just a few of the reasons that we believe Pepper is a great alternative to Choco for independent distributor eCommerce software.

The largest network of independent food distributors use Pepper to boost basket size and strengthen customer relationships

Order Automation

Can the system automate manual order entry?

Pepper

Pepper’s Intelligent Inbox converts text, pictures, and calls into orders, supporting multiple different languages with 80-90% first-pass accuracy

Choco

Choco’s Digital Order desk order automation platform converts calls and emails into orders, processed by a rep into your ERP

Order Formats

Operators will send orders in a variety of formats

Pepper

Pepper accepts orders in a variety of formats, including:

  • Voice
  • Text
  • Images or pictures
  • PDF’s or scanned PO’s

Choco

Choco can process voicemail and email orders, meaning reps have to forward any incoming SMS they receive to email or transcribe incoming images to texts

Integration

Successful ordering has to work with many systems

Pepper

Accurate order transcription comes down to the data: Pepper has integrated with over 50 ERP systems, with over a dozen successful installations of NECS, Produce Pro, Quickbooks, AS400, and many other operations

Choco

Choco’s limited integration experience means they aren’t able to use the “full view” of your customers (order guides and order history aren’t able to improve accuracy), and many customers aren’t live for months to years after signing

Order Accuracy

How well does the automation work?

Pepper

Pepper’s data and AI expertise have consistently led to over 85% first-pass accuracy after the first four weeks of orders

Choco

Choco’s recency to the North American white-label market and lack of data fidelity result in medium-high accuracy

eCommerce

A better buying experience lifts basket size

Pepper

Pepper’s robust eCommerce capabilities ensure that users order up to 23% more when ordering through your app, with over 80% of orders taking place in under 5 minutes

Choco

Having been solely focused on order automation, Choco is new to mobile and desktop eCommerce building

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Ease of Use

A well-designed app gets higher operator adoption

Pepper

Pepper offers an intuitive, modern UI designed for seamless ordering, ensuring a user-friendly experience - Over 70% of orders are completed in under 5 minutes.

Choco

Choco provides a comprehensive platform with a robust feature set that requires a learning curve for new users.

Sales Rep Tools

Your go-to-market platform should empower your sales team

Pepper

DSR Connect allows reps to edit prices, prospect in any market, and keep up with alerts and opportunities for all of their clients.

Choco

Choco’s focus on automation means that they don’t have a dedicated sales rep tool set.

Product Content

Buyers want products with pictures and descriptions

Pepper

SALT is a dedicated product library with over 18 million attributes, supported by a team that work on product content, brand outreach & AI catalog mapping for dynamic content

Choco

Choco’s strong relationship with their fulfillment partner DOT, product library has roughly 22 million attributes

Team

Products are only as good as the teams that support them

Pepper

All Pepper engineers, implementation teams, and leadership are based in North America, with the majority based in the United States

Choco

Third-party and offshore development teams make for development that lacks usability and a distributor-driven approach

Customer Support

When trouble arises, you'll want someone to trust

Pepper

Pepper offers a personalized support team for each customer, exclusively focused on meeting your unique business needs and challenges.

Choco

Choco provides customer support services, though availability and responsiveness may vary depending on the selected plan.

Your Growth is Our Priority

Pepper has the tools, features, and integrations you need to be successful:

Volume based promotions and pricing

Holistic sampling qualifications and ad process

Peak price protection

Cuisine based filtering

Cross-sell/upsell alerts

Rebate/Promo badging

Customer churn alerts

Item churn alerts

AI powered Chatbot

Yelp integration (OG creation)

Menu Costing

AI-based order automation

Offline mode

Keyboard shortcuts

Price visualizations

GP% calculations

Essential items workflow

Credit/overdue payment tracking

Mealticket integration

Barcode scanning

Honeywell/Cipherlab Integration

The largest network of independent food distributors use Pepper to boost basket size and strengthen customer relationships

“To this day - I have had not one complaint about our app. I hear our customers say that it's better than Sysco and some of the other big broad-liners. It's a testament to you guys on how well your product is - I love Pepper.”

Scott Davis, COO Mr. Greens

“Pepper’s promo tool drives more sales, creates an opportunity for more marketing money from vendors, and surfaces new items to our customers. The success of the campaign was an eye-opener to the effectiveness of digital promotions over our traditional methods.”

Mary Laddusaw, Director of Sales for Henry’s Foods

“It is truly refreshing to find a product that is actually designed for our line of business, that does everything we could have wished for, is user friendly, and isn’t just patchwork over an existing ERP that was designed for a different business need and somehow made to work.”

Aaron Bloom, Bermuda General Agency

Get in touch with our team and get a demo today!

Come see why hundreds of independent food distributors have chosen Pepper to power their eCommerce needs.

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