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Introducing SALT: The Most Trusted Library of eCommerce Content for Foodservice

As independent distributors continue to trailblaze with eCommerce solutions that push the foodservice industry forward, there is more than just a need for detailed, accurate, and up-to-date product information. Product content must be dynamic, robust, and constantly improving to fit the ever-changing needs of the savvy online shopper who demands a next-level shopping experience. Furthermore, it is critical that this information be acquired legally and ethically with brand owner’s permission. 

Introducing SALT: The Most Trusted Library of eCommerce Content for Foodservice

Recognizing the importance of robust and trustworthy data, Pepper is proud to introduce a groundbreaking new solution that the foodservice industry has been clamoring for. More than just a cheeky name for this new service offering, the Smart Attribute Library & Taxonomy (otherwise known as “SALT”) seeks to change the game for distributors who have struggled to clean up GTINs and acquire best-in-class product content over the last decade.

Let’s break it down.

A New Approach to Content Creation & Cleanup

SALT starts by consuming data from a vast array of verifiable data sources through partnerships with trusted content service providers such as Syndigo, 1WorldSync, and the USDA. Additionally, Pepper solicits data from manufacturers directly, such as GS1’s Global Data Synchronization Network (GDSN) or a direct API integration. This avoids potential infringements, meaning copyrights or a website’s terms of use. It also avoids challenges later if the accuracy or integrity of that data is called into question.

Then, with the power of AI, SALT can help isolate gaps in distributor data, identify commonalities of the aggregated SALT database, and triangulate product content improvements, such as missing GTINs or images.

The Challenge of GTIN Information

One of the longstanding challenges in the foodservice industry is the accurate capture and management of Global Trade Item Number (GTIN) information. GTINs are essential for identifying products uniquely across the global supply chain, but ensuring this data is accurate, complete, and readily available has been a significant hurdle for distributors. This challenge is compounded by the traditional reliance on manual data entry and the piecemeal collection of information, often leading to errors, inefficiencies, and missed opportunities.

Introducing AI into the Mix

SALT addresses these issues head-on by integrating advanced AI technology with our Smart Attribute Library & Taxonomy. This powerful combination allows SALT to not only capture and organize product data more efficiently but also to derive and enrich product attributes automatically. By leveraging AI, SALT can analyze and interpret vast amounts of product information from various reliable sources, ensuring that the data is not only comprehensive but also accurate and up-to-date.

The AI component of SALT is particularly adept at handling the complexities of GTIN data. It can sift through, verify, and organize GTIN information, helping to clean and update databases with minimal human intervention. This capability is invaluable for distributors looking to streamline their operations and focus on delivering quality service rather than getting bogged down in data management.

A Call to Action for Manufacturers

We know that manufacturers are challenged with a litany of portals to log into in order to satisfy requirements for big broadliners and other retailers, alongside other manual processes for sharing product data. Standing up a direct connection into Pepper, whether through GDSN publications, APIs, or other means ultimately takes the burden off of having to do that for all of the independent distributors that Pepper serves. 

The SALT initiative at Pepper invites manufacturers to embrace whatever method they deem easiest to syndicate information while giving them confidence that they are still in charge of the data that end-users see. 

The Benefits of SALT for Distributors

By utilizing SALT, foodservice distributors can unlock a multitude of benefits, including:

  • Improved GTIN acquisition: With AI-driven data capture and enrichment, SALT triangulates GTINs by cross-referencing elements of distributor provided product records against common elements in the SALT database to derive what the GTIN should or could be. Human verification confirms and trains the model to be more accurate over time.
  • Efficiency and Time Savings: Automated processes reduce the need for manual data entry and upkeep, freeing up valuable resources to focus on strategic initiatives.
  • Enhanced eCommerce Experience: Rich, accurate, and detailed product data powers better searchability and discoverability on eCommerce platforms, leading to improved customer satisfaction and loyalty.
  • Competitive Edge: In a market where information is crucial, having the most reliable and detailed product data sets you apart from competitors, offering a clear advantage in attracting and retaining customers.

Embracing the Future with SALT

Pepper's introduction of SALT represents a significant leap forward for the foodservice distribution industry. By harnessing the power of AI to manage and enrich product data, we're not just solving a persistent industry challenge; we're setting a new standard for quality and efficiency in eCommerce.

We invite foodservice manufacturers and distributors to join us in this exciting journey. With SALT, you're not just upgrading your data; you're revolutionizing the way you do business. Embrace the future with SALT, and let's build a more connected, efficient, and successful foodservice industry together.

For more information on how SALT can transform your business, reach out to Jason Gunn

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