Customers have grown accustomed to placing orders and engaging with brands via simple, robust mobile apps and websites. For the latest generation of restaurant operators, browsing catalogs on their phones feels more natural than browsing the aisles of a physical store. The key question this poses for many foodservice distributors is how to develop their own ecommerce experience – one that meets current needs and will resonate with customers for years to come.
Based on subject matter expertise and interviews with foodservice distribution professionals, this paper explores the options and offers helpful tips to build a customized strategy.
Read the full paper here.
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