AI isn't just a buzzword anymore, it's a practical tool that distributors can use right now to make their jobs easier and more productive.

In our latest webinar, Jason Gunn and Nick Ziech-Lopez walked through some real-world examples of how distributors can tap into AI, specifically ChatGPT, to enhance prospecting, research, and sales workflows. Here's what you missed:

AI-Enhanced Lead Generation: Crafting the Perfect Prompt

One of the most common challenges distributors face is finding new prospects and taking action when they find them. Nick and Jason showed how prompt engineering (the art of asking AI the right question to get the right answer) can dramatically improve your AI-generated lead lists.

By specifying exactly what you're looking for, you get precise, actionable results. For instance, distributors can quickly generate targeted lists of seafood restaurants featuring specific menu items like shrimp, even organized into efficient routes complete with estimated driving times. It's a powerful way to make your prospecting smarter and your routes faster.

Deep Research with GPT: Your Personal Assistant for Prospecting

Ever wished you had a personal research assistant who could dig into detailed information for you? That's exactly what GPT's Deep Research functionality does.

In our webinar, we walked through a sample use case demonstrating how distributors can uncover businesses applying for new liquor licenses, critical intel if you're trying to get in early with a new account. With Deep Research, you receive detailed profiles including restaurant size, type of dining, and menu highlights, enabling you to prioritize your outreach effectively and get ahead of competitors.

Automate Your Admin: File Uploads and Smart Summaries

Sales reps often spend way too much time on paperwork, missing time for the important things that actually make money. In our webinar, we highlighted how distributors can upload meeting notes directly into GPT, automatically generating concise summaries and personalized follow-up emails or voicemails. This not only slashes administrative tasks but also helps maintain consistent, meaningful customer interactions.

Key Takeaways

The webinar highlighted that leveraging AI doesn't have to be complicated. Distributors can quickly:

• Improve prospecting by mastering prompt engineering.
• Gain a competitive edge by using GPT’s Deep Research to uncover actionable insights.
• Save significant time by automating summaries and follow-up activities through file uploads.

With more webinars on the horizon covering using AI for marketing applications, data security, and advanced analytics, Pepper is committed to helping distributors navigate and thrive in an AI-driven marketplace.

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