Watch the full conversation between Brian Kane from PRO&*ACT and the Pepper Team, as they explored the state of the produce industry today.

Checks, ACH, cards, terminals, and autopay. Finance Hub unifies every payment method into one system built for food distributors. Less reconciliation, faster AR.

Marc Pavlofsky from Premier ProduceOne shares his operator-first roadmap for AI adoption: building internal tools to bypass legacy software delays and unlock team productivity.

Generic tools only handle the easy 10%. Discover how Pepper's Order Agent handles the critical 90% of catalog-aware matching, model orchestration, and ERP-native delivery for food distributors.

Pepper's Q1 release recap: Major updates across Storefront, Sales Hub, Finance Hub (end-to-end AR), and the AI-powered Order Agent.1

Learn how to create a digital executive assistant in 30 minutes. Connect your inbox to AI to surface urgent emails, draft responses, and automate triage.

This acquisition unites companies with a shared vision and positions Alima’s founders to lead critical AI and data platform functions for the food distribution industry.

Seafood Expo 2026 takeaways: New partnerships, groundbreaking technology, and a focus on economic viability as the key to a truly sustainable seafood industry.

Don't let ERP issues put growth on hold - Learn how Pepper's lightweight CSV integration works with your real-world data environment, spreadsheets and all, to drive growth today.

Learn how independent food distributors can turn credit card acceptance into a revenue and loyalty engine with Pepper's Branded Card and Loyalty Program.

Small Brown Foodservice IT team uses AI to modernize their legacy ERP, build a 'data bus,' and automate operations.

To stay competitive and protect long-term account value, distributors need to modernize - Not by abandoning relationships, but by building a growth engine around them.

Today, I’m excited to announce that Pepper has raised $50 million in Series C funding, led by Lead Edge Capital, to accelerate our mission. We believe that a more diverse, reliable, and transparent food system is critical for the future, and it starts with empowering the independent distributor.

Learn where growth is for c-store distributors, why “foodservice” is the new battleground, and the 2026 C-store distributor playbook.

Jordano's Foodservice uses AI to eliminate tedious admin work, allowing sales reps to focus on relationship-building, growth, and reclaiming their weekends.

Pepper and Tab have partnered to modernize payments and lower DSO. Discover how this partnership enables distributors to offer branded credit cards with cash-back rewards to restaurants.

Discover how Merit Foods, a broadline foodservice distributor, practically uses AI for center-of-the-plate production analysis, cost management, and warehouse slot optimization.

Pepper’s Sales Hub now provides sales reps with real-time estimated commission payouts as they create orders. Empower your sales team to influence their earnings and make intentional decisions while they sell.

See how Pepper’s AI Order Agent automates inbound orders from text, email, PDFs, and voicemails - reducing manual entry and improving accuracy.

Learn why 2026 favors independent distributors: growth in full-service dining, smarter DSR execution, data-driven selling, and modern supplier partnerships.

Learn how Pepper’s new self-serve tools give admins more control with faster reporting, flexible order guides, scalable image management, and more.

Pepper automates distributor order desks by parsing orders from any channel: voice, text, email, PDFs, photos. Reducing manual entry and speeding fulfillment.

Optimize your product library with accurate data, fast updates, and better images. Discover how Pepper helps distributors manage product content effortlessly.

Learn the 5 essential questions distributors must answer for a high-adoption e-commerce rollout. Improve catalog quality, pricing, segmentation, and launch success.

See how leaders at Willie Itule, PRO*ACT, and GoFresh Foods describe the benefit they get from using the Pepper Growth Platform.

See how Santa Monica Seafood gives reps time back and 90% customer app adoption with Pepper’s mobile ordering, transparency, and self-serve workflow.

See how Pepper’s order automation understands, translates, and organizes orders in any language instantly and accurately.

Discover Pepper’s latest updates: digital credit requests, buyer behavior insights, faster price editing for reps, and more.

In this 2-minute overview, learn how Pepper’s platform modernizes ordering, marketing, AR, and customer relationships - helping distributors grow faster and serve customers better.

Discover how Pepper’s latest DSR Connect updates help distributors see what customers explore, track full profit, and sell smarter with holistic data.

In just 60 seconds, discover nine flexible configurations: control who submits requests, set item eligibility, require invoices, and more.

Distributors face two AR challenges: chasing payments and reconciling them. Pepper’s collections toolset helps you automate payments, streamline reconciliation, and boost cash flow. All inside one platform.

Pepper partners with Community Catch and Sea Pact to connect small-scale fisheries, independent distributors, and consumers.

Learn how Pepper Promotions help distributors move product, build repeat orders, and engage customers with real playbooks from our live webinar.

Pacific Seafood is transforming their business with Pepper. Watch to find out how.

For nearly 100 years, Fierman Produce thrived at Hunts Point. Now, with outbound sales reps, digital tools, and AI, it’s redefining growth in food distribution.

At the Piazza Bowl, there are no order sheets and no buy-now pressure. Instead, operators sample, explore, and connect. Discover how Piazza Produce turned its annual food show into an experience that builds trust, fuels authentic relationships, and sparks stronger sales after the event ends.

AI is changing how distributors sell, forecast, and protect margins. This guide compares today’s production-ready platforms, like Pepper, with emerging innovations, helping you see which tools deliver results now and which could reshape the industry in years to come.

Improving the go-to-market toolset while investing in strengthening core c-store workflows

Together, the companies will deliver greater value to customers, expand opportunities for employees, and efficiently scale in the foodservice distribution industry

Co-Founder Bowie Cheung shares thoughts and findings from a recent poll we conducted with distributors on their sentiments and thoughts on AI.

Pepper’s Endless Aisle is the industry’s first program open to dropshipping, allowing distributors to feature goods to customers they don’t currently carry.

Wholesale Coffee roasters and distributors boost revenue with Pepper.

Multiple language support, image recognition, Training Mode, and more in this exciting update to Intelligent Inbox

When it comes to software in the food distribution sector, the importance of an intuitive and efficient User Interface (UI) and User Experience (UX), especially across

Meal Ticket, a leading provider of business management solutions for the foodservice industry, is excited to announce a strategic partnership with Pepper, thea premier eCommerce platform for distributors. 

Listen to the webinar with Aspire Bakeries Division Vice President, Quan Ngo, and Pepper’s General Manager, Andrew Van Bark, review how they are pioneering the effort to transform go-to-market strategies in the digital age and what others can do to win.

Discover how Aspire Bakeries boosted efficiency and sales with Pepper in this customer testimonial. Learn about their success story and key takeaways for food distributors.

Explore how Pepper helps food manufacturers advertise to foodservice buyers at the point of purchase for targeted, measurable marketing.

Discover how Pepper helped strengthen customer relationships for food distributors by streamlining communication, enhancing service, and driving lasting loyalty in this success story.

Pro-Act partners with Pepper to provide distributors with advanced digital tools and marketing opportunities. This collaboration offers tailored dashboards, reporting tools, and nationwide marketing campaigns, empowering Pro-Act members to enhance efficiency and grow their business.

At Pepper, we’ve always been tracking toward one goal—to reimagine the way technology serves the independent food distribution industry. Today, there are more than 25,000 independent distributors that serve as the backbone of the food industry. Yet they have been largely overlooked and underserved by existing tech solutions. In an era of increasing consolidation and competition from large corporate distributors, we believe it’s critical to preserve the diversity of the industry. That’s why, since our inception, we’ve been obsessed with building software to both elevate and future proof the role of independent food distributors.

Casey, our AI powered virtual assistant for distributor sales reps, is transforming the foodservice industry. Casey is helping DSRs save time and grow their business with innovative mobile tools. We thank our partners at Datassential for providing operator intelligence and helping us revolutionize the way DSRs own their markets.

LANCASTER, Pa. -- Kegel's Produce, a trusted name in fresh produce distribution throughout Pennsylvania, has optimized its digital ordering platform for its dedicated customer base by partnering with Pepper, the leading e-commerce company specializing in solutions for independent food distributors.‍

When it comes to software in the food distribution sector, the importance of an intuitive and efficient User Interface (UI) and User Experience (UX), especially across mobile devices cannot be overstated. Mobile phone usage is trending upwards and accounts for over 60% of daily web traffic. A complex or confusing interface can create barriers, waste time, and ultimately cost businesses money. On the flip side, Forrester Research report states that, "a well-designed user interface could raise ecommerce conversion rates by up to 200%". Pepper understands this all too well, which is why we've committed to creating an industry-leading UI/UX experience across all devices, with a special emphasis on mobile. In this blog post, we'll delve into the design principles and forethought that make the Pepper platform stand out in the market. 

FRESNO, Calif. & NEW YORK — JD Food, a leading Central California independent food distributor, has transformed the digital ordering experience for its diverse customer base through a successful collaboration with Pepper, a cutting-edge technology company specializing in solutions for independent food distributors.

ST. LOUIS -- Kuna Foodservice, a leading food distributor in the Midwest, today announced a transformative partnership with Pepper, the premier e-commerce platform for food distributors. The alliance is designed to enhance the digital ordering experience for Kuna Foodservice's customers while streamlining operational efficiencies.‍

CHICAGO--Testa Produce, a longstanding stalwart in the Midwest's fresh food distribution industry and now a member of the FreshEdge family of companies; has announced a partnership with Pepper, the game-changing e-commerce solution specifically designed for independent food distributors. The alliance seeks to revolutionize Testa Produce's digital ordering capabilities and bolster operational efficiency.‍‍

Exciting news! Pepper has become the first-ever Gold Sponsor of Sea Pact and is recognized as the exclusive e-commerce solution.

In an increasingly digital world, businesses are constantly seeking out technologies to increase their bottom line, streamline operations, boost efficiency, and improve user experiences. One area ripe for innovation is payments, a crucial part of every business transaction. Pepper, a forward-thinking technology solution, is stepping up to meet this need within the food distribution sector.

DAYTON BEACH, Fla. & NEW YORK, July 06, 2023--Food Supply Inc., a UniPro member and leading food distributor in the sunshine state, has announced a groundbreaking collaboration with Pepper, an innovative e-commerce solution for food distributors. The partnership aims to redefine the digital ordering experience for customers and enhance operational efficiency for Food Supply Inc.

A collaboration between IFDA and Pepper, this white paper covers ecommerce options for foodservice distributors, and includes overviews of each type of platform option and things to consider when choosing the right one for your company.

From 3-ring binder price 'Bibles' to Smartphones: The Evolution of Systems in Food Distribution and the Role of DSRs. Over the past century, advancements in technology and changes in consumer behavior have transformed the food distribution industry. Learn how DSRs have adapted to new ordering systems and leveraged data-driven insights to become more consultative in today's market.

Give your customers the freedom to place orders & pay anywhere, anytime, from any device!

HAMILTON, Bermuda & NEW YORK--Bermuda General Agency (BGA), a leading foodservice distributor for Bermuda, has joined forces with Pepper to revolutionize their business with the help of a cutting-edge mobile ordering solution.

Distributors using Pepper see a 20% basket size increase, which equates to a 40x return on investment. Discover the data behind our customer success stories.

Sirna & Sons is a fourth-generation, family-owned, wholesale food distributor. Discover what their customers say about ordering through the Sirna app.

Seattle Fish Co. is one of the largest fish distributors in the western US. Discover how partnering with Pepper has helped their sales reps save time.

DENVER & NEW YORK--Altamira Foods, the premier gourmet food service distributor for Colorado, New Mexico and the Rocky Mountain region, has partnered with technology company Pepper to help take their business to the next level.

ATLANTA, Ga. & NEW YORK--This week, Sutherland’s Foodservice, a Frosty Acres Brands member, announced its partnership with e-commerce technology company Pepper to build out a new ordering platform. The digital platform will seamlessly integrate with Sutherland’s ERP and provide all of their customers with a more efficient and reliable ordering – accessible by both phone and computer.

MONTEREY, Calif. & NEW YORK--Today, Troia Foods, one of the most well-respected and deep-rooted dairy and fine food distributors in California, announced its partnership with the e-commerce technology company Pepper to power their customer ordering and payments experience. The online platform will seamlessly integrate with their ERP and provide all Troia customers a faster, streamlined, and more reliable ordering and payments experience accessible on phone or computer.

TAMPA, Fla. & NEW YORK--Today, Sanwa Food Group announced it has launched a new digital ordering platform for Sanwa Fresh, the foodservice distribution portion of its business. Sanwa Fresh customers will now have the capability to place orders on any device with the help of a new e-commerce platform, powered by Pepper. Pepper is the creator of a leading e-commerce platform built for food distributors that is easy and intuitive for their customers to use.

MIAMI & NEW YORK--Mr Greens, one of the largest produce distributors in the country, announced today that it has launched mobile and web ordering for customers, powered by Pepper, the e-commerce platform for food distributors. For Mr Greens’ customers, this means a faster, more reliable, and modern ordering experience that anyone can do with just a few taps from their phone or computer.

Henry’s Foods is a wholesale foods distributor serving stores and restaurants across the Midwest. Learn how partnering with Pepper helped them 3x their sales.

We caught up with Fresh Guys to see how the Pepper platform is transforming their business. Tune in to the first episode of Pepper Partners to find out!

Insights and observations from Pepper’s work at the intersection of food distribution and technology

Discover how Prospect Filtering in DSR Connect enhances lead generation by allowing you to filter leads based on business type, location, and more. Focus your sales efforts on high-potential targets and maximize efficiency with tailored outreach strategies.

With Promotions, you can drive product movement and increase basket size like never before—all directly within the app. Whether you’re running a buy-one-get-one-free (BOGO) sale or launching a seasonal special, Pepper has you covered.

DSR Connect, our new sales engagement suite, gives distributor sales reps a complete set of tools to prospect new customers and increase the profitability and penetration of existing customers. With the ability to edit item pricing on the fly, monitor upsell and churn alerts for key accounts, and even prospect and create sample order guides for new customers based on location and menu items.

Unity Advantage Group (Unity), a leader in foodservice group purchasing, is excited to announce a new partnership with Pepper, an innovative AI-driven online ordering platform designed for the unique needs of independent distributors. This collaboration is set to empower foodservice operators across the United States by harnessing Pepper's advanced analytics and actionable intelligence.

B2C teams are racing full-speed into performance marketing channels, most notably retail media channels like Amazon, Target, and Instacart, with a 12% increase in marketing spend annually. It’s hard to beat the clarity and straightforwardness of placing product ads directly into the intent-based search experiences of end buyers, whether that’s for tomato soup at Target or a new USB charger from Amazon.

June 25, 2024 - New York, NY - Pepper, the most trusted eCommerce platform for the foodservice industry, announces Dave Myers as the Executive Vice President of Strategic Partnerships. As the former President of Golbon, COO of an independent foodservice distributor, and more than 40 years of exposure to the industry, Dave brings a wealth of experience and expertise to his new role at Pepper.

June 19, 2024 – Pepper, the industry-leading eCommerce platform, and UniPro Foodservice, the largest foodservice distribution cooperative in the United States, are excited to announce an expanded partnership to provide its Members and suppliers with access to new digital marketing channels to drive direct growth with our member’s operators.

Distributor sales reps experienced a collective hand-wringing when we first saw the leap in AI technology that ChatGPT represented. A smorgasbord of generative AI tools were soon released, each promising to disrupt the sales motion more aggressively than the last.

Placing online orders as an operator of a food business demands foodservice friendly features to shop, manage order guides, and place orders. Manage everything, including making payments, with a mobile-first solution that was designed for foodservice operators, by foodservice professionals.

Mr. Greens, a renowned distributor of fresh produce, dairy, and specialtygoods, is committed to delivering excellence in service and product quality.‍

We love the AI excitement here at Pepper, but if there’s one thing we know for certain, it’s that distributor sales representatives (DSRs) are not going to be replaced with autonomous agents. Distributors are not merely transaction machines between suppliers and buyers, but are increasingly strategic partners that help buyers identify opportunities, suppliers, and ingredients that matter to their businesses. There’s a relational and human element to that that’s not going away.‍

As independent distributors continue to trailblaze with eCommerce solutions that push the foodservice industry forward, there is more than just a need for detailed, accurate, and up-to-date product information. Product content must be dynamic, robust, and constantly improving to fit the ever-changing needs of the savvy online shopper who demands a next-level shopping experience. Furthermore, it is critical that this information be acquired legally and ethically with brand owner’s permission. 

One topic consistently captures the collective imagination in food service, especially if you work in distribution or manufacturing: the evolving role of Artificial Intelligence (AI) and its implications for the industry. The conversation around AI is not about an abrupt emergence reminiscent of sci-fi scenarios—far from being a sudden apparition akin to Jarvis from Ironman or Skynet from Terminator. In reality, AI has been subtly weaving its way into the fabric of food service for quite some time, albeit in less conspicuous ways. With that, let's take a look at where AI has been in food service, then dig into 6 ways we see AI playing in food service right now.‍‍

Unlocking a 22% jump in weekly sales: See how DiLandri Provisions Co. used a digital storefront to instantly unlock latent customer demand, allowing buyers to discover and purchase products, including honey mustard and cheese wheels, they didn't know were available.

Gold Seal Distributing unlocked its full catalog with Pepper's modern ordering platform, capturing 6-7% of order volume from undiscovered items and winning back lost sales.

Carolina Food Service sales reps shift focus from manual data entry to selling. Pepper's Order Agent handles all inbound orders in multiple languages.

West Michigan Deli Provisions, a Boar's Head purveyor, reclaimed time and eliminated Accounts Receivable chaos with Pepper's Finance Hub, enabling automatic payment reconciliation and a self-service product catalog.

Charlie’s Meat, a meat distributor based in Toronto, used the Pepper app and AI Image Enhancement to go from zero to 80% product image coverage on high-velocity SKUs, modernizing their customer ordering experience and recovering missed sales opportunities.

Saint Joe Distributing, a fourth-generation, family-owned convenience distributor serving over a thousand locations, has been leaning into a digital shift. By equipping its sales team with modern digital tools, Saint Joe is establishing what a consultative sales experience looks like for convenience and setting the pace for stronger sales growth.

Schenck Foods, a broadline distributor, achieved double-digit incremental case growth and increased sales rep productivity using Pepper’s data-backed Growth Agent platform.

Learn how Snowball Distribution, a C-Store distributor, replaced manual ordering with Pepper to drive faster expansion, higher catalog visibility, and easy customer adoption

Learn how Terranova Coffee Co. transformed its manual ordering process with Pepper's B2B eCommerce app and Luminous integration, driving efficiency and customer growth.

Discover how The Powell Company and Rightway unified their JanSan and foodservice ordering onto the Pepper platform, driving customer adoption and freeing sales reps from 'order taker' mode.

Discover how Fox River Dairy accelerated foodservice revenue, launched a new website in hours, and modernized operations with Pepper’s growth platform.

Discover how Countrywide members achieve high digital adoption, 10% sales uplift, and higher customer satisfaction by unifying members on Pepper’s modern ordering platform.

By upgrading from a legacy system, Willie Itule boosted sales through off-guide discovery, cut order errors with visual catalogs, and delivered a seamless, mobile-first experience that chefs now ask for by name.

See how Ideal Meat & Specialty Food uses Pepper to automate catchweight pricing, eliminate manual entry, and boost accuracy across thousands of protein SKUs.

See how Brown Foodservice uses Pepper Order Automation to boost accuracy, save reps 1–2 hours daily, and onboard new team members faster.

Flanagan Foodservice boosted online adoption with Pepper, driving higher order volumes and 10x more effective promotions.

Fierman Produce boosted growth by digitizing orders, enabling outbound sales, and integrating ERP with Pepper. See how they redefined terminal market sales.

Read how Alpha Eagle Group, an jansan distributor, modernized their operations with Pepper

Discover how Pride of the Morning, a FreshByte distributor, launched eCommerce with Pepper in just 35 days—simplifying ERP integration and boosting customer adoption fast.

Read how K&A Foods, an Australian broadline food distributor, modernized their operations with Pepper

From archaic order taking to serving more accounts even faster with Pepper

Palmer Food Services reduces chargeback rate and collects more faster with Pepper Payments

Discover how Pepper helped strengthen customer relationships for food distributors by streamlining communication, enhancing service, and driving lasting loyalty in this success story.

Seattle Fish uplifts their eCommerce and Sells More with Pepper